ACCPAC CRM is an integrated sales, marketing, customer support and call
center automation solution. Designed specifically for the new economy, it is
completely Internet and WAP enabled, providing users access anytime, anywhere
via a Web browser or wireless device. ACCPAC CRM integrates with ACCPAC
Advantage Series 5.0 and Pro Series 7.1 "out-of-the-box"
providing authorized ACCPAC CRM users efficient access to vital customer,
partner and related transactional data.
CRM And The Customer Experience
In today’s highly competitive global marketplace, customer loyalty is a key
element of business success. Businesses looking to increase profitability must
focus on increasing customer satisfaction and retention while reducing
unnecessary expenses.
The challenge lies in building and retaining customer loyalty in the modern
economy, where shopping around has never been so fast and easy. The
Internet allows companies to keep customers’ more informed, resulting in
increased expectation levels, making it far more difficult to keep them loyal.
Previously, companies with deep pockets held a decisive business advantage with
the ability to reach more people at greater distances, and at reduced costs. The
Internet, and other dramatic technological breakthroughs have created
opportunities for small and mid-market businesses to reach out to those same
prospects. Companies today must find creative ways to increase customer
satisfaction, and the value of the relationship they provide to the client
without increasing costs.
Truly customer-centric organizations attempt to ensure that customers have a
consistent, satisfying, and personalized experience when interacting with the
organization. Regardless of whether they are dealing with representatives from
sales, customer care, support, or how they choose to interact with you-
face-to-face, by phone, or online through the web or email. Further complicating
this business practice is that the tremendous information gathered by modern
organizations is scattered across multiple databases in different internal
functional organizations such as marketing, customer support, sales, accounting
and operations. As a result, most organizations have large quantities of
information gathered, but its value is only minimally realized because employees
don’t have access to all the information needed to provide superior service.
ACCPAC CRM, part of the ACCPAC suite of end-to-end e-business management
solutions, provides small and medium sized businesses a single portal to all
customer information in a single place, while making the information easily
accessible to everyone who requires access from the desktop, the Internet, or
wireless device. ACCPAC CRM ensures that customers will have a personalized,
consistent, and satisfying experience in every contact they have with the
company-regardless of where they touch the company or what means of
communication they use.
The result is increased customer satisfaction, loyalty and dramatic increases
in organizational efficiency, resulting in higher revenues and lower costs.
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CRM
Overview
Sales
Force
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Customer
Care
Additional
Features
CRM
Guided Tour
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