Sage 200 CRM – Features and Benefits

Sage 200 CRM is an easy to use, web-based CRM solution with out-of-the-box yet customisable business process automation. It can be easily deployed delivering freedom of choice and rapid Return on Investment (ROI). *Award winning, it is feature-rich and offers a broad range of functionality.

Sage 200 CRM equips organisations with the tools they need to find new customers, close sales faster and build lasting, more profitable relationships across all channels. It provides a decisive competitive advantage by delivering a comprehensive, easy-to-use system to successfully manage these relationships.

Through its powerful workflow engine, Sage 200 CRM drives business process automation, making organisations more effective and efficient. As a result of tight integration with a strong financial and commercial system, it drives deep business process automation right across the organisation from back office to front office. Sage 200 CRM provides the tools to enable a business to manage the complete customer lifecycle from first point of contact through to maintaining and building a valuable relationship with the customer.

Sage 200 CRM – Sales Force Automation:

Sage 200 CRM empowers organisations to sell effectively. Easy-to-use, Sage 200 CRM provides sales users with instant access to calendars, accounts, reports, pipelines, contacts and call lists, empowering sales people to sell.

All sales information is stored, tracked and reported providing you with meaningful and up-to-date information on the performance of the sales team. Graphics provide at-a-glance information to sales reps and sales managers on how they are doing at any point in time. Integration with the Sage 200 accounting and stock modules, gives sales staff access to both financial and non-financial customer data, for a complete 360 degree view of the customer across front and back office departments.

With Sage 200 CRM Sales Force Automation, real-time sales opportunity analysis is provided instantly. Sage 200 CRM provides a snapshot of all opportunities within the sales pipeline, allowing sales teams to effectively analyse and manage deals at every stage. The sales process is automated, streamlining your business and enabling better business management.

Sage 200 CRM – Marketing Automation:

Sage 200 CRM provides powerful tools for marketing teams to plan, execute and audit highly targeted marketing campaigns. Easy-to-use, Sage 200 CRM provides marketing users with the tools to target the right customer at the right time, eliminating guesswork and optimising marketing resources. With Sage 200 CRM, users have the ability to assign and analyse marketing activities efficiently and easily.

Integration with the Sage 200 accounting and stock modules, gives marketing staff the ability to create campaigns based on the financial profile, order information and purchase history of customers, and enables marketing managers to generate accurate ROI calculations for better marketing measurement.

With Sage 200 CRM, every phase of every marketing campaign can be tracked to provide meaningful analysis and campaign measurement. Powerful and flexible profiling of customers and prospects based on criteria selected by the marketing team as well as direct integration to mass email, makes Sage 200 CRM for Marketing an invaluable tool for
organisations and marketers.

Sage 200 CRM – Customer Service Automation:

Sage 200 CRM Customer Service is designed to help you effectively manage and resolve issues efficiently by providing you with an easy to use user-interface and powerful feature set. This intuitive interface allows you to easily view information about your customers and resolve their issues effortlessly by employing the escalation features of Sage 200 CRM customer service.

Integration with the Sage 200 accounting and stock modules, gives customer service staff access to back and front office customer data for a complete 360 degree view of every customer, making every customer interaction more informative and effective.

Providing quality customer care and maintaining satisfied customers is a challenge for every business. Sage 200 CRM allows you to take care of your new and existing customers. By defining business processes, tracking cases and solutions becomes more automated and streamlined, enabling you to focus more time on growing your business while delivering best practice customer service.